In 2025, as FOCASA Circus celebrated its 15th anniversary, the company invited design studio Bito to reimagine its brand and create a new dynamic visual identity tailored specifically to FOCASA. For the first time, Bito combined technology with physical movement, drawing on circus actions such as juggling and tightrope walking to translate the spirit of circus into a visual language. The result is a dynamic identity system that breathes, moves and performs. As one of the key projects marking FOCASA’s 15th anniversary, the new identity made its debut alongside the second FOCASA Circus Arts Festival. Bringing design and performing arts together, the project gives Taiwanese circus a contemporary identity with an international outlook, while allowing the FOCASA brand itself to come alive with the same energy and movement as its performances.